Plastic Cards Are Great For Creating Awareness For Any Product Or Service

Posted by administrator | 1 Jul, 2013

nebenjob binäre optionen A great way of advertising or creating an awareness of your product or service is by using a plastic card. Nearly every one of us carries some sort of plastic card in our handbag or wallet. A plastic card is an ideal way of promoting a business to the public. Today more and more companies and businesses are using plastic cards for various reasons.

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source The several uses of plastic cards

Plastic cards have several numerous uses: They are used by companies and individuals as business cards. They are used as membership cards, VIP cards, loyalty cards, discount cards, gift cards by clubs, stores, hospital, clinics etc. They are used as key access or security cards in companies, factories, hotels and other facilities. They are used as luggage tags by travellers, as prepaid phone cards, as credit and debit cards and as photo ID cards in business and other undertakings.

go to site The benefits of using plastic cards

There are several benefits for using plastic cards: A plastic business card can give you business a boost. They are very durable and will not get damaged or crushed easily like paper cards. They will not disintegrate if they come in contact with water. They can be made in various colors and can be printed with various attractive designs, or they could be made in the specific colors and printed with the designs and logos of a business. Plastic cards can be embossed with various details like numbers, names and contact, validity etc. They could also have a magnetic strip behind which stores various data. Plastic cards also make good identity cards as all details of the person including his photograph can either be imprinted on the card making it easy for security staff to check.

here The various types of plastic cards

There are several varieties of plastic cards like embossed cards, frosted cards, die cut cards, metallic colored cards, smart cards, magnetic strip cards and more. Embossing a card can give it texture, as the information that is embossed on it stands out. This type of card is generally used as a credit card, debit card, membership card, loyalty card, gift card as well as a business card. Sometimes these cards could have a magnetic strip behind them that stores information and details about the card holder etc. Smart cards are generally used as an authentication and identification cards by phone, television, transport and health card companies. Frosted cards are transparent and make classy and sophisticated business cards. A plastic card can be given a metallic finish or be custom die cut to any shape to give it a unique look.  

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10 Important Marketing Tips

Posted by administrator | 11 Jun, 2013

Each of the following Ten Marketing Tips is based on a
highly effective - but often overlooked marketing tactic.
How many are you using? How many have you overlooked?

Tip 1:
Insulate yourself against the impact of change by
increasing the number of products and services you offer
...and by using a variety of different marketing methods.
Only a small portion of your total business will be
affected if the sales of one product declines or the
response to one marketing method drops.

Tip 2:
Customers are prospects too. Stay in contact with them.
Find or develop other products or services you can offer
them. It's easier to make a sale to a previous customer
than to someone who never bought from you.

Tip 3:
Avoid making any claim that sounds exaggerated ...even if
it is true. A bold claim creates doubt in your prospect's
mind and jeopardizes the sale. Reduce any bold claims to a
more believable level.

Tip 4:
Express numerical claims as odd numbers with fractions or
decimals. For example, "Our clients save 17.7 percent"
sounds more believable than "Our clients save 20 percent"
...even if 20 percent is the accurate number.

Tip 5:
To create an absolutely irresistible offer, combine a
special discount price and a set of valuable bonuses in the
same offer.

Tip 6:
Develop a series of 4 or 5 different special offers. Use
them one at a time with an expiration deadline. When one
offer expires, replace it with the next offer and a new
deadline. Continuously recycle through the same series of
offers. This enables you to keep using special offers to
generate sales without taking time to develop new ones.

Tip 7:
If you're attracting many prospects who really don't have
(or can't get) the money to buy your product or service need to change your market. Target a market where
prospects have an intense desire for the benefits produced
by your product or service - AND the money to buy it.

Tip 8:
Set yourself apart from competitors by offering an
exclusive benefit your competitors cannot copy ...or one
they're not willing to copy. One business owner I know
includes his personal phone number on every order. His
competitors don't - and they are not likely to start making
themselves that accessible to customers.

Tip 9:
Advertising copy produces the biggest response when each
reader can believe the message was written specifically for
him or her. As you write any sales message, visualize
you're writing to one person instead of to a large group of
people. This will help you write in a less formal and more
personal style.

Tip 10:
Most sales are not made on the first contact. Develop a
method to capture and save the names and contact
information of prospects who don't buy from you. Follow up
periodically. A little gentle coaching will eventually
convert many of them into buyers.

Each of these 10 marketing tips implements a simple but
highly effective marketing tactic. Take action now to apply
those you overlooked. You'll be surprised by how much
business it produces for you.

Bob Leduc

Is Your Ad Killing Your Brand?

Posted by administrator | 3 Jun, 2013

It's funny to me how companies spend thousands of dollars to develop a brand only to wreck it when they create their advertising campaigns. They pour over colors, fonts, logo designs, Web site creation, USPs, and target audience analyses. But then, when it's time to bring their message to the public, it all falls apart.

Case in point: a local technical college in my town has recently begun to run a television campaign. This institution previously had an image of providing cutting-edge training on technically based vocations. They have spent the last several years touting how high-tech their facilities are, and how leading edge their curriculums are. That's why I can't image what happened during the production of this ad.

The background music is slow and rather classical. The pictures are of smiling students carrying books, and of one of the oldest buildings on the campus. The copy did do its job. The copy mentioned how the workplace was changing and becoming more advanced day-by-day. It talked about how even the simplest of jobs now require at least some technological "know-how." But the clash between the copy and the imagery was painfully obvious.

What would I have done differently? I would have chosen each element with the express purpose of supporting the brand. The music would have been more upbeat and modern. The images would have been of students working at computers, or in engineering labs. The closing shot would not have been one of the oldest, stodgiest building on campus, but of the new stucco and glass building they added 2 years ago.

The end result *could* have been an ad that completely portrayed the innovative and advanced curriculums offered by this technology-based school. The copy, the visuals, and the music all working in harmony would bring about a much larger response, and would also reinforce the brand this institution has worked so hard to create.

When you create advertising pieces for your company, look for the branding aspects of each, individual element. As you work through the process, ask yourself these questions:

  • What identity am I attempting to portray?
  • Do the graphics reinforce that identity?
  • Does the music support my brand?
  • Is the copy descriptive of aspects related to the brand?
  • Do the colors fall in line with how I want to be viewed?
  • Is the medium itself appropriate to my brand?

When the final product (whether it be a piece for TV, radio, the Web, or print) is completed, show it to several people who are unfamiliar with your organization. Ask them to describe the "essence" of your business based on this one piece. If your combination is put together right, they'll be able to do just that.

When you pay close attention to each element you'll have a powerful end result. When everything works in concert, you will have a much more beneficial campaign that works to contribute to your branding efforts rather than destroy them.

Karon Thackston

Using a Document Shredding Service: Onsite or Off-site

Posted by administrator | 3 Jun, 2013
On-site document shredding service provider destroys unwanted documents in the company when a company manager is watching. The shredding company comes to your company with shredding equipments and recycle bins. Take away or off-site document shredding is when you take a bin full of unwanted document to a company for shredding. You will leave the documents with the shredding company which will be destroyed after two days depending with the number of documents in the list that needs to be shredded.

The current society is full of people who make money from other people's miseries. A group of criminals sit in front of computers everyday and steal other businessmen identities. When important documents have been leaked to the wrong people, the chances of identity theft are high. Criminal do not just steal your identity, they purchase assets or withdraw money from all your bank accounts. An example of identity theft is when documents that were supposed to be destroyed are in the hands of criminals who can forge your signature. These criminals will purchase a house, a car or even expensive jewellery using your account information. Some criminals make small purchases that cannot be detected for a long time but there are those who buy assets that you cannot afford hence leaving you and your family in debt.

Identity theft and company secrets being leaked to other competing companies are some of the main reasons why you should consider on-site document shredding. The shredding company will come with big trucks that contain shredding equipments. Unwanted document can be on papers or in flash drives or other storage devices. This method of shredding documents is costly because of the expenses the shredding company incurs when transporting shredding equipments. A certification showing that the shredding company has the right to carry out this business should be produced. This is because there are people who pretend to be in a legal business while they have been hired by other companies to steal your company's business secrets. The only challenge with on-site document shredding is that for bulk documents, a company will provide extra parking facilities for huge trucks to fit. A small company will find this method useful because the number of unwanted document will be small. Big corporations should also consider this method because leaving important documents with unknown people can create a big problem for the future plans of the company.

Off-site document shredding takes less energy and it is cheaper as compared to on-site. You can carry on with your business while the papers are being shredded. Documents are transported to the shredding company and left under the care of an operations manager who will include your company's documents in a list. This means that it will take more than a day for your documents to be destroyed. This process does not require supervision and this creates time and opens doors for people to read your company's documents. On-site shredding service will ensure a company's security even though it is expensive. Off-site is cheap and easy to use but security is not important in this method of document shredding service. migliori opzioni binarie truffa About The Author

Felicity is a part-time author, writing occassional pieces in the UK about business security and data protection matters. To discover more about a document shredding service as well as mobile shredding, paper shredding and confidential shredding, then please visit The Shredding Alliance.

How to Get Free Publicity For Your Product Or Service

Posted by administrator | 3 Jun, 2013

Have you ever wondered how some companies always seem to obtain good placement in print publications, online, and even on TV? What’s even more impressive is that many of these companies don’t even spend a single cent on advertising. Why would they? They’re getting all of the media coverage they need simply by following a few basic public relations principles.

  • Position yourself as an expert. The media relies on experts for their information. The news that gets printed is only as credible as the source from which it comes. Begin by selecting a news related story to comment on. It should be a story that you are qualified to speak about, aligned with your area of expertise.

    If your background is in engineering, and a building falls down, you are qualified to speak about the structure and answer possible engineering related questions. Being an expert simply means that you have a background in a specific area and can lend your expertise.
  • Do your homework. To get coverage, find the reporter who is covering the news you wish to comment on. For example, if the news is about a specific current event, then Google the current event name followed by the name of a popular newspaper like the Wall Street Journal or USA Today. You’ll quickly find the reporters who have written on the subject. Call the newspaper (contact information available on their website) and ask for the reporter by name. If the operation asks what your call is in reference to, simply state that you have information related to a specific news item.
  • Compliment the reporter. When you locate the reporter, and contact him, start with a compliment. Reporters take great pride in their work. Be sure to compliment their position on a given topic or their previous work. After complimenting them, you’re ready for the pitch.

    Talk to them about your position on the given news story and what you have to offer. Again, referring back to our earlier example of the building, mention that you have an engineering background and have a position on the story. For example, you might be able to comment on why buildings collapse and the structural aspects that could be the cause. Let the reporter ask questions but have a point of view. After the dialogue, the reporter will verify your information such as name and company.
  • Leave a compelling yet non-descript message. If you’re unable to get in touch with the reporter directly, leave a message – but be discreet. You don’t want to show all of your cards before speaking to him directly. However, if you leave enough information to get them to return your call, they will call you. Reporters follow up with any leads they consider opportunistic.

    When leaving a message, simple say, “I have something you need to hear about (fill in name of story here).” Be specific with regard to the story the reporter is covering. You want them to consider your possible information valuable.
  • State your expertise. After complimenting the reporter about their coverage on a specific article or issue, let them know your position on a given topic and why you are qualified to comment on it. Give them your pitch and be confident that your opinion matters base on the experience you have to offer.

In today’s environment, it’s difficult to attract the media’s attention. The best way to get PR for your product or service is by commenting on current stories being covered by the media. The process is simple. When you hear a news story that you can comment on, find the reporter using Google and the name of a major publication.

Read a few of the reporter’s previous articles for background and then contact him directly. Let him know that you have some information that he may find valuable or a comment relevant to the story. Be sure to provide him with your credentials. After just a few calls, you’ll be quoted in some of today’s leading media..

Michael Fleischner is an Internet marketing expert with more than 12 years of marketing experience. To discover how to improve search engine rankings on Google and other major search engines, visit

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