Turn Customer Complaints Into More Sales

Posted by administrator | 16 May, 2013

http://www.soundofthesirens.net/?delimeres=chartsoftware-f%C3%BCr-bin%C3%A4re-optionen&617=f6 Customer complaints can cause you to lose future sales from customers and from everybody else who hears about their bad experience. Or you can turn customer complaints into more sales from these same customers and the people they influence. How you handle your customers' complaints determines which of these two results you get.

Here are 7 simple actions you can take to turn customer complaints into more sales.


You can never eliminate every customer complaint. Some mistakes happen regardless of how carefully you try to prevent them. Expect to get a few complaints periodically. It's part of operating a business.

Handle complaints with a positive attitude. Strive to preserve your relationship with the complaining customer instead of your immediate profit from them. Make your customer happy now and they will reward you later with more sales.


Surprise your customer with a quick response to their complaint. If you cannot solve the problem immediately, let them know you consider it a priority. Then do whatever you can to resolve the problem fast.

The longer a customer has to worry about getting their problem solved the less likely they will accept a satisfactory solution and remain your customer.


Conduct yourself professionally even when a complaining customer does not. Complaining customers sometimes act hostile because they expect you to resist solving their problem. You can calm their hostility by letting them know you genuinely want to help them. Assure them you will do everything possible to solve their problem.


Take responsibility for resolving your customer's complaint even if the problem was not your fault. Apologize for the inconvenience. Briefly explain the probable cause of the problem. Then tell your customer exactly what you will do to correct it.

Don't focus on blaming someone else for the problem. It sounds like an excuse. And never stretch the truth in your response to a complaint. Making excuses and explaining something the customer suspects is inaccurate can destroy your credibility.


Complaining customers hope they can get a satisfactory solution to their problem. But they often expect to get something less.

Surprise them by solving their problem AND giving them something extra to compensate them for their inconvenience. This helps customers forget about the problem they had. Instead, they will remember the special attention you gave them.


After solving your customer's problem, follow up to confirm their satisfaction with the outcome. This reinforces your relationship with the customer.

TIP: Once you confirm the customer is pleased with the way you resolved their complaint, give them a special offer not generally available to other customers or prospects. Offer them a special discount on their next transaction. Or offer to include a special bonus item with their next order. This motivates them get back into the habit of buying from you.


After resolving a customer complaint, try to identify exactly what caused it. A complaint often reveals some weaknesses in your business procedure. Many times this weakness is minor and you can easily correct it to avoid similar complaints in the future.

Customer complaints can cause you to lose future sales from customers and from everybody else who listens to their sad story. Don't let that happen to you. Use these 7 simple actions to turn your customers' complaints into more sales.

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The Future of Offset Printing

Posted by administrator | 15 May, 2013

trading demo gratuito The first printing press dates back almost 600 years. Printing has come a long way since its inception. Although digital color printing has its advantages, there is still a place for offset color printing. Most small businesses can greatly benefit by incorporating color printing into their marketing plan.

Despite what you may have read, there are still people who leave the Internet thus wandering outside. Color printing in the form of posters can be a great marketing tool catching just as many eyeballs potentially as a web site. Posters are an excellent tool when properly placed, and they can also enhance online traffic by prominently displaying your web site address.
Color printing is also beneficial when utilizing catalogs or brochures.

It is imperative to capture the attention of the recipient immediately when one engages in direct mail efforts. Content is obviously very important. However, color scheme and printing quality are also critical in order to ensure your mailer does not go directly into the circular file.

Postcard marketing is also a smart utilization of color printing. Postcards decrease associated mailing expense while retaining effectiveness if the limited "real estate" they entail if used properly. They often prove to be a great avenue for targeting a hard to reach niche audience.

Other color printing needs are seen throughout the operation. Examples include everything from signs in the office to color business cards. Training manuals, coupons, and menus can also be on the list depending upon the nature of the business.

Many assume digital printing is always the best path for their color printing needs. This is not always the case. Limited runs with very short deadlines usually are best suited to digital printing. However, for longer runs it becomes apparent that offset printing is the more economical choice. Most printing experts put the threshold at 2500 impressions for any given run. If it is projected to be over that amount, then you should seriously consider offset printing.

When it comes to personalization, digital printing is most often the best route to take. Offset printing becomes cumbersome when there exist many fields of variable data. However, for projects entailing limited variable data the combination of these two processes can be used. A joint use of high-speed inkjet printing along with offset printing can capture the cost benefits of offset color printing while retaining the ability to personalize to a limited degree.

When crafting your overall marketing strategy do not leave out proven real world methods. Properly place posters and targeted mailings are both great uses for color printing. Online is great but does not address your entire audience. Analyze the costs and benefits between offset and digital printing. Those postcards with limited variable data might be far less expensive than you imagine. Let color printing help your business prosper.

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Sending a Great First Impression to Customers

Posted by administrator | 15 May, 2013

nebenjob binäre optionen If you are a salesperson, you are always seeking ways to sell more. If you are a businessperson, then you are a salesperson, no matter what your business is. You are selling your product or service, and so you should always be seeking ways to sell more.

How do you make customers feel at ease with you, and your product, enough to make the sale? Obviously, there is no one right answer, or else every salesperson and businessperson in the world would be employing it. But there are some guidelines that you can follow which will put you on the right path.

If you did not already realize this, now is a good time to make you aware: perception is reality. This is especially true in the world of sales. If the customer perceives you to be a swindler, or a less-than-reliable person, then that is what you are. If the customer perceives your product to be of poor quality, then it is. You have to make the customer feel at ease, and convince him that you (and your product) are legit.

Often, the first representation of your business that a customer will see is your advertising output. The flyers, posters, and brochures that you have created will give the customer his first impression of you and your company, which, as we noted, is vital to your success. You absolutely must project positively from your ads.

Therefore, it is worth your while to invest in quality commercial printing for your advertising campaign. Do not try to save money by doing it yourself. And certainly do not try to save money by printing less-than-stellar materials. Go to a reputable company, such as Total Printing Solutions, Inc, and get full color materials printed. These things will look so good, and give customers such a good image of your business, that you will quickly make up the money you spent in getting them printed.

Nothing tells a customer that you are a professional %u2013 that you know what you are doing %u2013 that you care about your product %u2013 better than attractive, colorful ads and flyers. If there is one guideline that I can give you that will help you with your customer relations, it is what I have been stressing throughout this article: never, ever skimp on your advertising budget. Make a company like PrintPlace your friend, and use their services often.

If you do, chances are customers will perceive you as being of high quality, which means that is exactly what you are!

About the Author

http://statusme.com/wp-json/oembed/1.0/embed?url=http://statusme.com/ Kaye Z. Marks is an avid writer and follower of developments in commercial color printing industry and how these improvements can benefit small to medium-scale business.

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Keeping Your Brochure Out of the Trash

Posted by administrator | 14 May, 2013

here Brochures are one of the most popular marketing tools. They have the potential to be highly effective. However, let me share a startling piece of information with you. It is estimated that over half of all brochures end up in the trash without ever being read. Considering the cost involved with printing brochures, it is important that every effort is made to gain the attention of the reader immediately and to provide information that will cause them to act.

There are several key elements to consider when planning your brochure. You may choose to use the following list of "do(s)" and "don't(s)" as a checklist during your next printing.


1) Create an innovative, interesting, and applicable cover for your brochure. If your business centers around allergy-relief products, you might consider placing a photo of a mother comforting her daughter as the child sneezes, or a man slumped over his desk with watery eyes in place of your company logo.

2) Use photos on your cover if at all possible. Photographs can be costly, but they are huge attention-getters. Visit "stock" photo sites such as www.photospin.com to find professionally taken pictures costing between $9.95 - $75.00. These types of sites offer a wide selection of photos for use at very reasonable prices.

3) Use full color on your cover. Why all the attention on the cover? It is the key to having your brochure read. If the cover does not catch the eye of your prospective client, the rest of the material will go unread. For this reason, spend the additional money and have your printer use full-color processing.

4) Use your copy space wisely. Most tri-fold brochures offer limited space for copy (text), so be sure to use that space wisely. Focus on benefits to the customer, use definitive calls-to-action, and leave at least one key piece of information out of the copy (such as the price or the size) so that the reader will be more likely to contact you.


1) Print "homemade" brochures. Brochures that do not portray a highly professional image are received with a bit of skepticism. The low quality presentation of a homemade brochure immediately gives the impression that your business is of low quality, too.

2) Skimp on proofreading. This is without a doubt one of the most common errors novice marketers make. Typos, the misuse of words, and blatant grammatical errors are very damaging to your reputation. While most programs now offer a spell-check feature, these tools can't differentiate between words like your and you're, no and know, or peek and peak. Not to mention, their ability to check for mistakes in grammar is inadequate.

3) Try to close the sale from your brochure. Most brochures are simply not designed to take the customer through the buying process and to the point-of-purchase. That's not their purpose at all. Brochures are designed to give enough information to spark the interest of the readers and to cause them to ask questions and want further details. If you attempt to include every ounce of information about your product or service in your brochure, most likely it will be too crowded and overbearing to bring about positive results.

Concentrate on creating a brochure designed to do its job and present your company attractively. By enticing your prospects, and then providing excellent contact information, you will soon find that your brochure will open the door to many more sales.

Cathy Kessler

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Choosing Promotional Products

Posted by administrator | 14 May, 2013

http://www.transportbudapesta.ro/?kdls=opzioni-binarie-ad-un-ero&1a6=a0 In advertising, one of the materials that are used is promotional merchandise. These items contain the name, logo, and other details of businesses in order to promote and market these businesses. Giving away promotional items is an effective strategy in marketing and communication programs.

The main objective of promotional merchandise is promoting a company, corporate image, person, event, or brand. These items primarily contain the name and logo of the company. Moreover, these can also contain images and messages. Furthermore, these can also include important details and information of a company, an event, or a person.

There are many items that can be considered as promotional merchandise. For as long as these items represent a company, these can very well promote the company as well. However, there are some items which are not so effective for most of the target group. This is so because not all products work for all types of people. Special attention should be given in choosing the best item to give away; otherwise it will just be wasted.

Knowing the kind of people that you are giving the promotional merchandise to helps in determining the kind of item to give away. For example, if you intend to promote your company or business in a university, it is advisable to give away products such as ballpens, bags, or pencils. These items will surely be a hit to these target people because these are some of the things that they need and use every day.

On the other hand, knowing what your competitors are giving away also helps in choosing the best giveaway. This is indeed very practical since nobody certainly wants to receive the same kinds of products from different companies and businesses. It is better if you give away something that is unique and different from what your competitors are giving.

Furthermore, you have to make sure that the promotional merchandise that you are giving away is available. In giving away promotional items, it is vital to establish continuity. This means that it is better if you would be able to give the same merchandise all throughout the promotional campaign. By doing this, you would be able to establish a connection between the promotional merchandise and your company. So, if you are giving away caps as promotional products, people would easily connect caps to your company and business. With this, you are actually also promoting and marketing the company.

Finally, choosing quality brand for your merchandise adds to the attractiveness of the item. Whether we like or not, recipients always assess products based on their quality and make. Thus, if you choose an established brand for your giveaway items, you are guaranteed that these promotional items will pass the assessment of the recipients with flying colors.

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