The Girl Scout cookie conspiracy

Posted by administrator | 17 Jun, 2013 I am not a great believer in conspiracies. migliori opzioni binarie truffa I do not believe Bigfoot really exists except in the strained imaginations of some people. Some want to believe in Bigfoot, and some need to believe in Bigfoot. I'm not one of them.

trading demo gratuito I do not believe in the Loch Ness monster. I am sure some Scotsman, after a few nips at the jug, saw something. One thing about the Loch Ness monster is it has been good for tourist trade in Scotland. Who but a Scotsman could figure out a way to make money out of some illusionary figment of someone's imagination?

click I do not believe in UFOs. The only UFO I have ever seen was right after the Gracious Mistress of the Parsonage and I were married. Often when coming home from work I was treated to a UFO (Unidentified Fried Object). I am not complaining because whatever they were, they were delicious. I really do not have to know what I am eating to enjoy what I am eating.

nebenjob binäre optionen But when it comes all these conspiracies, I cast a jaundiced eye toward them. None of these so-called conspiracies has ever registered in my book. This past week, however, I have discovered that there is a real conspiracy afoot.

opzioni digitali il migliore It was a Saturday afternoon and I had just finished some work at my office and was headed home. My wife asked me to pick up a few things at the grocery store on my way home, and I proceeded to do so. I had no idea what I was headed for or what was in store for me.

here I parked and then headed for the entrance to the grocery store. Halfway across the parking lot I spied them. At first, it sent a chill up my spine because there was no way to get into the grocery store without passing them. I glanced to my right and then looked to my left but there was no other entrance into the grocery store.

see I approached the store entrance slowly and the closer I got to it the bigger they became. There were six of them and they had spied me right off. It was enough to cause me to lose my nerve. I had never seen such a sight before. There before me were six of the biggest, brown eyes I had ever seen. The closer I got, the bigger they became. And the bigger they got, the smaller my nerve got.

But I was determined. Nothing was going to flag my gait into the grocery store. Then I heard them. It was bad enough to see them but now I was close enough to hear them.

"Hey Mr., want some Girl Scout cookies?"

Those words cut deep into my soul as nothing I had ever experienced before. I thought if I just could ignore them, they would disappear.

"What's the matter Mr., don't you like Girl Scout cookies?"

Don't I like Girl Scout cookies? I'll say. I love them.

These six large brown eyes came in pairs and adorned three very adorable young girls dressed up as Girl Scouts. If only they would have been boys, I could have handled it better. If they were boys I could have said, "Not today, boys. I'm in a hurry."

But, they were Girl Scouts. Cute, little Girl Scouts with big brown eyes.

"Mr., it's only $3.50 a box. How many boxes do you want?"

How many do I want? That is not the question. The question is, how many boxes do you have? Better yet, how many can I hide from my wife when I get home?

I stood at their table and pretended to look at the variety of cookies they had for sale. But as everybody knows, one Girl Scout cookie is as good as any Girl Scout cookie. Besides, it does go for a good cause.

Now that I was at their table, I had a dilemma. All I had in my pocket was a $20 bill. As those large, brown eyes looked at me, all six of them, I just did not have the heart to buy one box and ask for change.

"They all look so good I don't know which one to pick," I said to them.

"We'll help you pick them out."

That solved that problem but I still had the problem of the $20 bill. As I pulled the bill from my wallet, I could feel those eyes piercing into my soul. Why do Girl Scouts have to be so cute and why do they have to have such big brown eyes? This is a conspiracy if ever I heard of a conspiracy.

Finally, I did what anybody else would have done.

"Give me five boxes," and I hesitated slightly, "here's $20 and keep the change."

All six of those brown eyes danced as the rest of the bodies cheered quite loudly.

On my way home with my Girl Scout cookies I thought of a verse of Scripture. "Give, and it shall be given unto you; good measure, pressed down, and shaken together, and running over, shall men give into your bosom. For with the same measure that ye mete withal it shall be measured to you again" (Luke 6:38 KJV).

Not only did I have the delight of five boxes of Girl Scout cookies but also I had the joy of givingFree Web Content, which can never be minimized.

Maintaining Your Internet Reputation

Posted by administrator | 15 Jun, 2013

Maintaining Your Internet Reputation
By Premji M Nair

Having an internet presence is a strategically important move for any enterprising entity. The internet has made its presence felt in the lives of all producers and consumers and is thus the new medium of forming social connections. The internet is not only a medium of gaining knowledge and accumulating information about different enterprises, but also a way of socializing and building networks among them. All three functions that are enabled by the presence and use of the internet means that the online reputation of an enterprise is of utmost importance, and does not deserve any second- degree importance. Here are the different ways in which online reputations are maintained by social media/ network experts and consultants.

The first and foremost step in modern day network building is to venture into the unknown realms called the internet. Having an online presence is crucial, and because the internet is fast replacing television and radio as the source of information, the sooner one realizes its potential, the better it is. Create online profiles on important websites like LinkedIn or other forums where enterprises meet virtually. This is important for building networks and meeting your competitors and allies. The next step in creating an online presence is to have your own website. Having one's own website is akin to having your own office or your own store. Everything is available under one umbrella and it is easier for your target customers to get to know your brand better. All the information about your enterprise can be collated and concentrated in one place so that it is easier to find and know the enterprise. Apart from this, the website also becomes one of the many origins of online information available about your enterprise written by compiled by people outside your firm. People will form opinions and share them, and their first source will be the website. This means that not only is it enough to have a website, but it is also important to have a good functioning and updated website.

As mentioned earlier, the website is only one of the many origins of online information available about your enterprise. Other sources include comments for your enterprise, articles about it, links shared that concern your enterprise, and all the profiles created by you on social networking sites. If any individual is curious about your enterprise, then the first stop made by him or her would be Google. When he or she makes a start from this website, everything information available about your enterprise will be available to him or her also. But, search engines only display those results that have great traffic, and this means that unfavorable reports are more likely to have more traffic, and hence, more likely to appear on top of the results page. Such occurrences are enough to tarnish the image of your enterprise. The panacea for such problems is called search engine optimization. Search engine optimization means that the search engine will display results on your website the way you would want it. There are specialists in search engine optimization who can manipulate the displayed results. Apart from that, specialists also ensure that any unfavorable information is taken down if possible.

Those who specialize in online reputation management enable you to conduct your business, online and offline, in peace without worrying about the image problems. However, one constraint in the capabilities of the specialists is that your enterprise itself should not be unfavorable to the society at large, and should not offend communities.

If you want your company's online reputation to be in safe hands, you should hire a specialist in online reputation management like LAD solutions. To learn more about them, you can visit their website, or contact them at (323)-588-3034.


10 Important Marketing Tips

Posted by administrator | 11 Jun, 2013

Each of the following Ten Marketing Tips is based on a
highly effective - but often overlooked marketing tactic.
How many are you using? How many have you overlooked?

Tip 1:
Insulate yourself against the impact of change by
increasing the number of products and services you offer
...and by using a variety of different marketing methods.
Only a small portion of your total business will be
affected if the sales of one product declines or the
response to one marketing method drops.

Tip 2:
Customers are prospects too. Stay in contact with them.
Find or develop other products or services you can offer
them. It's easier to make a sale to a previous customer
than to someone who never bought from you.

Tip 3:
Avoid making any claim that sounds exaggerated ...even if
it is true. A bold claim creates doubt in your prospect's
mind and jeopardizes the sale. Reduce any bold claims to a
more believable level.

Tip 4:
Express numerical claims as odd numbers with fractions or
decimals. For example, "Our clients save 17.7 percent"
sounds more believable than "Our clients save 20 percent"
...even if 20 percent is the accurate number.

Tip 5:
To create an absolutely irresistible offer, combine a
special discount price and a set of valuable bonuses in the
same offer.

Tip 6:
Develop a series of 4 or 5 different special offers. Use
them one at a time with an expiration deadline. When one
offer expires, replace it with the next offer and a new
deadline. Continuously recycle through the same series of
offers. This enables you to keep using special offers to
generate sales without taking time to develop new ones.

Tip 7:
If you're attracting many prospects who really don't have
(or can't get) the money to buy your product or service need to change your market. Target a market where
prospects have an intense desire for the benefits produced
by your product or service - AND the money to buy it.

Tip 8:
Set yourself apart from competitors by offering an
exclusive benefit your competitors cannot copy ...or one
they're not willing to copy. One business owner I know
includes his personal phone number on every order. His
competitors don't - and they are not likely to start making
themselves that accessible to customers.

Tip 9:
Advertising copy produces the biggest response when each
reader can believe the message was written specifically for
him or her. As you write any sales message, visualize
you're writing to one person instead of to a large group of
people. This will help you write in a less formal and more
personal style.

Tip 10:
Most sales are not made on the first contact. Develop a
method to capture and save the names and contact
information of prospects who don't buy from you. Follow up
periodically. A little gentle coaching will eventually
convert many of them into buyers.

Each of these 10 marketing tips implements a simple but
highly effective marketing tactic. Take action now to apply
those you overlooked. You'll be surprised by how much
business it produces for you.

Bob Leduc

Is Your Ad Killing Your Brand?

Posted by administrator | 3 Jun, 2013

It's funny to me how companies spend thousands of dollars to develop a brand only to wreck it when they create their advertising campaigns. They pour over colors, fonts, logo designs, Web site creation, USPs, and target audience analyses. But then, when it's time to bring their message to the public, it all falls apart.

Case in point: a local technical college in my town has recently begun to run a television campaign. This institution previously had an image of providing cutting-edge training on technically based vocations. They have spent the last several years touting how high-tech their facilities are, and how leading edge their curriculums are. That's why I can't image what happened during the production of this ad.

The background music is slow and rather classical. The pictures are of smiling students carrying books, and of one of the oldest buildings on the campus. The copy did do its job. The copy mentioned how the workplace was changing and becoming more advanced day-by-day. It talked about how even the simplest of jobs now require at least some technological "know-how." But the clash between the copy and the imagery was painfully obvious.

What would I have done differently? I would have chosen each element with the express purpose of supporting the brand. The music would have been more upbeat and modern. The images would have been of students working at computers, or in engineering labs. The closing shot would not have been one of the oldest, stodgiest building on campus, but of the new stucco and glass building they added 2 years ago.

The end result *could* have been an ad that completely portrayed the innovative and advanced curriculums offered by this technology-based school. The copy, the visuals, and the music all working in harmony would bring about a much larger response, and would also reinforce the brand this institution has worked so hard to create.

When you create advertising pieces for your company, look for the branding aspects of each, individual element. As you work through the process, ask yourself these questions:

  • What identity am I attempting to portray?
  • Do the graphics reinforce that identity?
  • Does the music support my brand?
  • Is the copy descriptive of aspects related to the brand?
  • Do the colors fall in line with how I want to be viewed?
  • Is the medium itself appropriate to my brand?

When the final product (whether it be a piece for TV, radio, the Web, or print) is completed, show it to several people who are unfamiliar with your organization. Ask them to describe the "essence" of your business based on this one piece. If your combination is put together right, they'll be able to do just that.

When you pay close attention to each element you'll have a powerful end result. When everything works in concert, you will have a much more beneficial campaign that works to contribute to your branding efforts rather than destroy them.

Karon Thackston

How to Get Free Publicity For Your Product Or Service

Posted by administrator | 3 Jun, 2013

Have you ever wondered how some companies always seem to obtain good placement in print publications, online, and even on TV? What’s even more impressive is that many of these companies don’t even spend a single cent on advertising. Why would they? They’re getting all of the media coverage they need simply by following a few basic public relations principles.

  • Position yourself as an expert. The media relies on experts for their information. The news that gets printed is only as credible as the source from which it comes. Begin by selecting a news related story to comment on. It should be a story that you are qualified to speak about, aligned with your area of expertise.

    If your background is in engineering, and a building falls down, you are qualified to speak about the structure and answer possible engineering related questions. Being an expert simply means that you have a background in a specific area and can lend your expertise.
  • Do your homework. To get coverage, find the reporter who is covering the news you wish to comment on. For example, if the news is about a specific current event, then Google the current event name followed by the name of a popular newspaper like the Wall Street Journal or USA Today. You’ll quickly find the reporters who have written on the subject. Call the newspaper (contact information available on their website) and ask for the reporter by name. If the operation asks what your call is in reference to, simply state that you have information related to a specific news item.
  • Compliment the reporter. When you locate the reporter, and contact him, start with a compliment. Reporters take great pride in their work. Be sure to compliment their position on a given topic or their previous work. After complimenting them, you’re ready for the pitch.

    Talk to them about your position on the given news story and what you have to offer. Again, referring back to our earlier example of the building, mention that you have an engineering background and have a position on the story. For example, you might be able to comment on why buildings collapse and the structural aspects that could be the cause. Let the reporter ask questions but have a point of view. After the dialogue, the reporter will verify your information such as name and company.
  • Leave a compelling yet non-descript message. If you’re unable to get in touch with the reporter directly, leave a message – but be discreet. You don’t want to show all of your cards before speaking to him directly. However, if you leave enough information to get them to return your call, they will call you. Reporters follow up with any leads they consider opportunistic.

    When leaving a message, simple say, “I have something you need to hear about (fill in name of story here).” Be specific with regard to the story the reporter is covering. You want them to consider your possible information valuable.
  • State your expertise. After complimenting the reporter about their coverage on a specific article or issue, let them know your position on a given topic and why you are qualified to comment on it. Give them your pitch and be confident that your opinion matters base on the experience you have to offer.

In today’s environment, it’s difficult to attract the media’s attention. The best way to get PR for your product or service is by commenting on current stories being covered by the media. The process is simple. When you hear a news story that you can comment on, find the reporter using Google and the name of a major publication.

Read a few of the reporter’s previous articles for background and then contact him directly. Let him know that you have some information that he may find valuable or a comment relevant to the story. Be sure to provide him with your credentials. After just a few calls, you’ll be quoted in some of today’s leading media..

Michael Fleischner is an Internet marketing expert with more than 12 years of marketing experience. To discover how to improve search engine rankings on Google and other major search engines, visit

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